Some employers may seek candidates who hold advanced degrees and have more extensive experience in marketing, sales, or advertising. The ability to prioritize tasks and responsibilities across projectsįor this role, employers look for a minimum of a Bachelor’s degree, ideally in business administration, marketing, or a related field of study.The ability to analyze relevant information and make informed decisions.Strong organizational and communication skills.Foundational marketing and campaign management experience.Product Marketing Manager Skills and Qualifications: This individual will have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features. Product Manager Job DescriptionĪ product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. To get an even better idea of this role, let’s take a look at this sample product marketing job description. You may be wondering, what is a product marketing manager (PMM) and how essential are they to my product launch? A product marketing manager is an individual who takes ownership of the positioning, messaging, and branding of a product. Let’s learn more about this pertinent role. This could lead to lackluster sales, a financial failure, and potential customers who are still suffering from their original problem.įrom that perspective, you can see how valuable good product marketing managers are. Without marketing, your product (no matter how amazing it is), will never be found by the customers whose problem it would solve. the people who will actually buy it?įor this step of the process (and ideally since the very beginning of research and development), you’ve got a product marketing manager ready to take the next step with your new creation. How are you going to announce your product and get it in front of potential customers, i.e.

With an amazing product ready to go to market, there’s only one question left in your mind. You are convinced that this is the best addition to the world since chocolate. They’ve brainstormed and planned out the best possible product, and then meticulously crafted it before testing its functionality to make sure that it does indeed do what it was meant to do. They’ve carefully researched the market and the problem they intend to solve. Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing.

Product manager google salary